Marketing Plan for Victoria Secret Essay

3977 Words Mar 15th, 2014 16 Pages
Marketing Plan

Table of Contents 1. Company Description………………..page 3 2. Strategic Plan………………..page 3 3. Mission Statements current and revised………………..page 3 & 4 4. Visions………………..page 4 5. Goals: financial and non-financial………………..page 4 & 5 6. Core Competency and Sustainable completive advantage……….page 5 7. Situation Analysis: SWOT, industry, competitors, company, customer…..page 5 - 8 8. Market-Product focus: objectives, targets, unique quality, packaging…..page 8 - 11 9. Price strategy………………..page 12 10. Promotion Strategy………………..page 12 11. Distribution Strategy………………..page 13 12. Financial Data and projection………………..page 13 13. Past sales revenue………………..page 13
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3. From 2010 to 2011 their income increased 79.6% and they would like to continue on this path of growth to break records of any company as successful as them, and they plan to reach an unthinkable increase of 85% by the end of 2014.
Core competency and sustainable advantage Victoria’s Secret keeps their brands current and sophisticated. They strive to focus on and please their customers while making them feel beautiful and glamorous. They focus on being loyal to their customers and providing only quality brands for them. The many ways that they advertise give them a big advantage over any competition. They are well known great products and service. Situation Analysis: (SWOT) Strengths: * Their main strength is the specialty products offered to their customers * They have their own website to market products and inform customers of upcoming products * Good quality products * Well known and trusted name brands * Marketing strategies are well organized * Super models advertising their products * Annual fashion shows to improve its brand and keeps consumers updated on their collections Weaknesses * Products are limited to women’s image * Very few people wear their dresses out * They have a very limited market

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